Archive for the 'Findhorn Press' category

Tarot from the Trenches™ — Learning with the cards

This is the original, unedited article Anna submitted to Retailing Insight. The Retailing Insight version misrepresents the intention of the original article, presenting it as oppositional rather than a shared journey.

What Do Your Customers Really WANT From Card Decks?

Most of us are aware that card decks have become increasingly popular over the past decade. Publishers have responded by reprinting classic decks and releasing new decks. The quality of new decks, with regard to both design and content, is incredible. But why are customers buying these decks? When someone walks into your store inquiring about decks, what do they really want and how can you help them find a product that makes them happy? There are as many answers to those questions as there are customers. That’s the magic of card decks. But how can you possibly meet all those customers’ needs, for their benefit and yours?

I believe that it’s a process and that it doesn’t lend itself to any one formula. If you want to capitalize on this trend you and your employees are going to need to do some work in order to understand what’s going on here. I think the best way I can be of help is to recount my own personal journey through card decks (specifically tarot decks). Hopefully it will help you and your staff get a better sense of how to connect with that “question mark” that walks into your store with a vague expectation that they’re not quite able to express.

I honestly don’t remember what triggered my interest in tarot cards, or even when it happened. It was some time in the early 70’s, at a time when tarot decks were not all that easy to come by. Because I had worked at New York University on Washington Square while I went to school there, I knew about Weiser’s Occult Bookstore on lower Broadway. When I decided that I must have a deck of tarot cards, that was where I headed. At that point in time, the Rider-Waite deck was the only consistently available deck, but as fate would have it, interest was developing in this almost lost art. Successful illustrator David Palladini had just created the Aquarian Tarot.


Still in print (U.S. Games Systems), it was and is an amazing interpretation of the ancient wisdom of the tarot. I fell in love with it at first sight. I took the deck home excitedly and sorted through it, using the brief instruction booklet that was included to try and figure out what it all meant.
Not long after, I returned to Weiser’s looking for more information on how to use the deck. I returned home with a copy of Eden’ Gray’s Mastering the Tarot (Signet). I was beginning to feel empowered. I began doing tarot readings for friends. I used the basic Celtic Cross Spread (illustrated in many tarot decks and books). I had the “querent” (questioner/victim?) pick a court card that they felt represented them. That was “The Significator”. It was placed in the center of the table in front of us. Then I shuffled the deck to rid it of accumulated outside vibrations. Next I asked the querent to shuffle the deck to get their vibrations aligned with it. Then I asked them to cut the deck into three piles, using their left hand, moving to their left. I asked them to repeat this process three times in total. All of this is what I call “The Preparatory Ritual”.

Working from the top of the deck, I then turned up cards one at a time to create the tarot spread (layout). The first card was placed on top of “The Significator” and described the situation the querent wanted insight into. The second card was placed horizontally over the first card, describing a secondary aspect of the question at hand, either parallel or in opposition to the first aspect. Next I placed a card to the left. representing influences that had been active and were currently dissipating. This was followed by a card to the right, representing influences that were just beginning to influence the question. Then a card was placed beneath the center cards, representing the foundation of the situation in question. Next a card was placed above the center card to indicate the potential/possible outcomes of the situation. The next four cards were placed to the right of the existing cards, from bottom to top. I always considered these cards to be secondary or explanatory to the spread. The bottom card represented the querent in the situation. The second card up represented people around the querent, both positive and negative. The third card up represented the querent’s ideals or fears with regard to the situation. The top card was an overview of the outcome. Not “the answer” but a description of what the outcome might look like if things continued as they were currently moving.

In those early days, I would lay out the spread and read the interpretation of each card from Mastering the Tarot. Once I finished reading, I would sit back and look at the whole picture and try and make some sense of it for the querent. These early attempts at card reading were met with a certain degree of success and I was excited about my prospects as a seerer.

Then I had a friend, who had just been married, ask for a reading about the future of her relationship. I went through the process that by now had become familiar, and was horrified as I turned up one negative card after another. There wasn’t a “happy” card in the spread. Rattled, I made an excuse about not understanding what I was seeing, and swiftly removed the cards from sight. The relationship ended in less than six months. This was followed by a few more “inauspicious” layouts which turned out as the cards ”predicted”. I put my cherished Aquarian Tarot in a drawer and told people I was out of the fortune telling business.

I did, however, continue to explore metaphysics and eventually I was led to a small Christian Spiritualist church on the west coast of Florida. That area was, for awhile, a hotbed of spiritualism. I discovered it at the tail end of its popularity. I sought out similar groups in Manhattan, which led me back to the tarot and the realization that the tarot images were actually a visual bible intended to pass on esoteric wisdom to those who were ready to understand what they were seeing in the cards. That was when my serious relationship with the tarot began.

I bought a Rider-Waite deck (U.S. Games) and a copy of A.E. Waite’s The Pictorial Key to The Tarot (Dover Publications). The world that opened up to me changed my life and my career.

I realized that events in my life that I had struggled with were steps along the path of an initiate. I continued my studies with Paul Foster Cases’ Book of Tokens (Builders of The Adytum Ltd.). Case taught me that the tarot had correspondences to astrology and Hebrew Kabbalistic teaching. I learned that there were myriad paths to the higher wisdom (which explains the current multitude of tarot decks), each depicting the path of the person who experienced and recorded it.

By the early 90’s, metaphysics and the science of spirituality had become the primary focus of my life. I returned to one-on-one consultations and began teaching. Tarot was becoming a hot topic and I created a series of tarot evenings which discussed one Major Arcana card at a time. (Traditional tarot is divided into 22 Major Arcana cards, which are always illustrated, and 56 Lesser Arcana cards, divided into four suits, which are sometimes illustrated and sometimes just contain simple formatted designs.) Those first tarot evenings began with a lecture on the established interpretations of the card, followed by a meditation on the card with channeled (information sent from disembodied guides on the Other Side) feedback and discussion.

In my search for more background information on the cards, I discovered Meditations on the Tarot (Tarcher)which was written anonymously by a scholarly member of a religious order in Europe. This monk or priest used the imagery for each Major Arcana card as the basis for a lengthy discussion of philosophy, psychology, Western esoteric history, Hebrew Kabbalistic teaching, and Eastern spiritual teaching and practice. It remains an unprecedented compendium of insight into the Major Arcana images and the power that they continue to wield.

When I began to use the tarot for teaching spiritual/esoteric wisdom, I solidified my relationship with A. E. Waite and the original Rider-Waite deck. I consider him to be a clear-eyed initiate into the Western mysteries who thoroughly educated himself with regard to correlated teachings. The Rider-Waite deck was my go-to deck for teaching. (I explored many of the new decks coming out and used them for lighter events such as Message Circles.)

I am grateful to U.S. Games for delving into the substantial input that illustrator Pamela Colman Smith had in helping Waite create his classic deck. The Borderless Smith-Waite Tarot Deck which U.S. Games recently released highlights Smith’s illustrations, giving them their due. It has become my new go-to deck for all purposes.

Waite was not alone in his interest in the tarot. (Stuart Kaplan, of U.S. Games, has documented the roots and history of tarot in unparalleled detail in his four-volume The Encyclopedia of Tarot).

The other major figure who has survived the test of time is, of course, Aleister Crowley, The Grand Beast. His Thoth Tarot (U.S. Games) continues to be a best seller.

I personally feel that Crowley’s images sacrifice substance for theatricality, but you won’t have to look far in order to find someone who disagrees with me. The fact that the deck is sometimes said to contain doorways to the dark side only increases its popularity. In any case, it’s a deck you will want to become familiar with if you are talking to the public about tarot.

On a lighter note, major esoteric publisher, Llewellyn has parlayed its solid foundation in the world of all things occult into the creation of innovative, often whimsical, new card decks. Case in point, the Before Tarot and After Tarot decks (Lo Scarabeo/Llewellyn)capture the familiar tarot snapshots just before and just after they were recorded for posterity. It’s a lively discussion starter for group work. It’s also an indication that ancient systems of philosophy only have value if they can capture the attention of the current generation.

In the last couple of decades, tarot has increasingly become associated with Carl Jung and the modern therapeutic philosophies that he paved the way for. Tarot publishers are now creating product lines that reflect this trend. I’ve read a lot about tarot in the last 50 years and not much that’s being written currently holds my interest for very long. One notable exception is Tarot at a Crossroads (Schiffer Publishing). It’s co-written by a therapist and an intuitive specializing in tarot. It presents tarot as a tool for helping people to reclaim their lives, rather than a means for the reader to gain power and status. True shamans are members of their tribe, often living on the edge of the group, but existing to serve the tribe in surviving and adapting. The best tarot readers perform that service, with humility and, when necessary, subservience.

The best way you can be of service to your customers is to explore card decks (tarot and otherwise) and to find the meaning that they have for you. Most of the major mind/body/spirit publishers are publishing card decks now and they are all amazing in their own way. Decks such as The Lunar Nomad Oracle (Weiser Books), Doreen Virtue’s fabulous series of angel decks (Hay House), Shamanic Power Animal Oracle Cards (Findhorn Press), and The Wild Unknown Tarot (HarperElixir) have moved into new territories and broadened the customer base. I suggest that people let their Inner Child pick their card decks for them. Leave the left brain out of it and go with what makes you happy. The Inner Child remembers joy (regardless of how deeply it is buried) and it is joy that ultimately connects us to a Higher Power — and why shouldn’t a box of pretty, intriguing pictures be the path that takes us there.

Anna Jedrziewski is a new consciousness author and lecturer and creator of TarotWise.com. Tarot From The Trenches™ posts monthly on TarotWise.com.

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Deck of Interest—Archangels & Gemstone Guardians Cards

Feb 16 2016 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Do you know how to contact archangels?

Crystal guru Margaret Ann Lembo has combined the wisdom of the Archangels with the powerful vibrational matrixes of gemstones to bring readers this set of beautifully photographed cards. Calling on 11 archangels and 44 gemstones, the deck offers insight, inspiration, protection, and healing.

One side of the card features the gemstone and guidance related to the aspects of life that the stone is associated with (grounding, abundance, health, relationships). The other side of the card names the archangel which Lembo is calling on and an affirmation to draw that archangel’s energy into the reader’s world.

These cards make a unique divination tool in addition to providing guidance for rebalancing one’s life and facing challenges. A joy to look at and easy to work with on every level, this deck is a special spiritual tool which is also very appealing to the inner child. SHOP FOR THE DECK

© 2016 Anna Jedrziewski and InannaWorks

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Deck of Interest—Tai Chi Reflections

Nov 03 2015 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Do you Tai Chi?

Whether you do or don’t this 48-card deck will blow your socks off. Beautiful photographic-based illustrations capture the energy of Tai Chi postures and provide connection points for those looking to tap into and understand that special, ancient energy.

The deck is not intended to be instructional. It is meant to inspire by reflecting the energy of these sophisticated ancient postures and aligning the user with it. Crookes is famous for decks like Angels of Atlantis Oracle, Animal Whispers Empowerment Cards, and Angel Heart Sigils. He delivers big-time once again with this exceptional panorama of images. Beautiful to look and powerful to work with, its something different that won’t disappoint. SHOP FOR THE DECK

© 2015 Anna Jedrziewski and InannaWorks

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Deck of Interest—Angels & Gemstone Guardian Cards

Apr 10 2015 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Do you know which crystals will bring you what you want?

Crystal diva, Margaret Ann Lembo, has produced a spectacular deck of oracle cards which features crystals and gemstones and the angels that are associated with them. The front of the card provides insight into the characteristics associated with the stone. The back offers an affirmation to help better utilize those characteristics.

Did you know that Flourite enhances intelligence? That citrine boosts self-confidence? That carnelian stimulates creativity?

State-of-the-art photography provides the focal point on each of the 44 stunning cards. Whether you use them for readings, for meditation, or to learn about crystals, this is a deck you will enjoy going back to again and again. SHOP FOR THE DECK

© 2015 Anna Jedrziewski and InannaWorks

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Deck of Interest—Crystal Oversoul New Earth Attunements

Mar 08 2015 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Celebrating the new energies which have been entering the earth plane since the 2012 awakening, these 22 beautiful and intriguing cards capture the vibrations of the higher beings which are overseeing the energy transfers.

Each card contains an exquisite mandala which represents one specific attunement in that process. These sophisticated images can be used for meditation or divination as the user chooses. The 92-page book offers insight into each crystal image as well as a detailed guided meditation.

Eastwood’s previous deck, Crystal Oversoul Attunements, contained 44 cards which helped users connect with the incoming energies. This new deck completes the journey of unfoldment by connecting users with the entities that are overseeing the use of the new energies. The deck is further enhanced by 2 audio CD’s.

This is a not-to-be-missed deck which celebrates crystalline structures and the higher beings that vibrate to those patterns. SHOP FOR THE DECK

© 2015 Anna Jedrziewski and InannaWorks

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Deck of Interest—The Five Agreements Games

Sep 07 2014 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Are you ready to embrace the truth?

It will set you free but it can be a scary ride. Adding a tongue-in-check touch to a serious subject, Olivier Clerc makes a game out of uncovering the subconscious dimensions of our relationships. He combines the knights of medieval times with the Toltec Path to create a journey behind our daily masks and role playing into the realm of who and what we really are.

Carlos Castenedas popularized the Toltec teachings in the 1960’s with his fictionalized Teachings of Don Juan series. More recently, don Miguel Ruiz and his son Jose Luis have updated that introduction with modernized versions of the Toltec practices.

Now Clerc and his co-authors ask readers to access the power of games theory and commit to a plan of group self-discovery through the exploration of our relationships. Drawing from the Swords of impeccability, the Shields of depersonalization, the Chalices of honest questioning, the Banner of fullout commitment, and the Helmet of inner listening, each round of play brings you closer to your personal truth and liberation.

What you thought you believed may not be what you truly believe in your heart. How can you know for sure? Choose a group of trusted participants and play The Five Agreements Game! SHOP FOR THE DECK
ckquote>© 2014 Anna Jedrziewski and InannaWorks.com

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Deck of Interest — Messages From Heaven

Mar 21 2014 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Do you hear voices from heaven?

I do. So I was very skeptical about the idea of recreating that experience in a deck of cards. But, I have to admit, when I pulled two cards to test run the deck I was filled with a sense of being surrounded by loved ones from another realm. Jacky Newcomb, The Angel Lady, has managed to capture the sense of old-fashioned, honest spiritualism and package it in a two-dimensional form — an all together impressive feat.

When I first leafed through the cards, I decided to review the deck because it was well thought-out and rich with visual imagery and words that would resonate with the subconscious. It was only when I tried the deck, quieting my mind and sorting through the cards until I felt the ones that were calling to me, that I began to understand the magic that is contained within this beautifully designed 44-card deck. The accompanying booklet explains it all, so there’s no need to be afraid if you’re new to the world of those who have gone before. Give it a try. You won’t regret it. SHOP FOR THE DECK

© 2014 Anna Jedrziewski and InannaWorks.com

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Decks of Interest — Angel Heart Sigils

Aug 01 2013 Published by under Anna's Decks of Interest, Findhorn Press

Findhorn Press

Are you ready for the love of angels?

Expanding on the beautiful Angels of Atlantis deck, Stewart Pearce and Richard Crookes have added magical signs to the power of those Atlantean protectors. As the transformative energy of the Procession of the Equinoxes continues to expand, these cards tap into the energies of transformation and enlightenment. Twelve archangels radiate their heart’s love through forty-four different earthly aspects, i.e., prophecy, insight, magnification, anticipation.

Each Heart Sigil is encased in a unique glowing orb and Richard Crookes artistry brings each Sigil’s special vibration to life with its own other-worldly illustration. Stewart Pearce puts those vibrations into words in the accompanying guidebook.

Powerful as both a divination tool and as a basis for meditation, the deck and book set is beautifully designed and packaged. This is a treasure. Just holding it in your hands is elevating. SHOP FOR THE DECK

© 2013 Anna Jedrziewski and InannaWorks.com

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Deck Review — Animal Whispers Empowerment Cards

Nov 29 2012 Published by under Anna's Decks of Interest, Findhorn Press

 

Findhorn Press

Animal intuitive Madeleine Walker is not only a champion of the animal kingdom, she also relays information from them to humanity. Working with both wild and domestic species, she has received many messages of wisdom and healing from the animals she has encountered. Now she is making that wisdom available to everyone in 45 beautifully illustrated oracle cards and a 96-page companion book.

The messages that the animals have sent to us are encouraging and nurturing. The animals are asking us to realize our highest potential in order to unite the world in healing and a return to peace. Walker records those messages with great insight and loving care. Richard Crookes, illustrator of the Angels of Atlantis Oracle Cards and the Astrology Reading Cards, has placed each animal in a mixed-media environment that invites the reader into the card to make personal contact with the animal.

This is a feel-good deck on every level. Elegant, innovative, and alive with the spirit of the species represented, it will make your inner child sing with joy. SHOP FOR THE DECK

© Anna Jedrziewski and InannaWorks

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Deck Review — Ascension Cards

Oct 20 2012 Published by under Anna's Decks of Interest, Findhorn Press

 

 

Findhorn Press

Ascension super star Diana Cooper has condensed her extensive knowledge of the accelerated spiritual growth we are all experiencing at this time into 52 insightful cards and a 76-page companion book. Each of the cards contains a synopsis of one ascension-related topic and an affirmation to help contact that specific energy.

The cards can be used as a traditional, inspirational oracle deck or as a 52-part study course. Card headings like Mother Mary’s Aquamarine Mantle, Ascended Master Retreats, Hillarion, Isis, The Intergalactic Council, Veils of Illusion, Unicorns, The Cosmic Heart, and The Gold and Silver Violet Flame inspire interest and reinforce our higher natures. For example, the St. Germain card tells us, among other things, that he “transforms that which no longer serves into something beautiful and light”. The associated affirmation is “I believe in my ability to create miracles.”.

The companion book covers the basics of ascension — Angelic Hierarchies, Ascended Masters, Crystal Skulls, the Twelve Rays, etc. — more clearly than any book I’ve ever come across.

I admit that I’m not much of an ascension person. A lot of the literature makes my eyes glass over. This deck set, however, I love. It’s already taught me a lot and I really enjoy working with it. SHOP FOR THE DECK

© Anna Jedrziewski and InannaWorks

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